Ron Norris works at the intersection of business, operations, and AI, helping organizations translate complex capability into practical, measurable results. Across his career, he has led transformation efforts inside large enterprises and early-stage environments, shaping new products, processes, and operating models from concept through real-world deployment. His focus has never been technology for its own sake, but understanding how work actually gets done, where decisions break down, and how new capabilities can improve outcomes in durable, business-owned ways. His experience spans enterprise innovation and transformation, including serving as Director of Innovation at Georgia-Pacific, where he led AI-enabled initiatives across supply chain and operations with a clear emphasis on adoption, governance, and measurable impact. Earlier in his career, he helped pioneer the world’s first commercial digital video and audio streaming services for IBM, Paramount Studios and Blockbuster and worked on early platform and market exploration efforts that shaped future digital business models. Today, as Founder of Advanced Innovation Management, he partners with organizations as a trusted advisor on innovation, transformation, and AI-enabled decision support. Ron is particularly interested in problems where complexity, scale, and risk intersect, and where thoughtful design and disciplined execution matter more than hype. He is a frequent keynote speaker and industry contributor. "The work remains the same. What changes is how we participate in getting the work done.